MARKETING RESEARCH TRANSFER STAGES, PROGRAM AND REPORTING ISSUES
Keywords:
marketing, stages of marketing research, structure of marketing research program, method, methodology, methodology, marketing research report.Abstract
The article covers the stages of conducting marketing research, the issues of creating a program and report. Also, the stages of conducting marketing research are developed. A marketing research program is formulated and the sequence of implementation is indicated. The structure of the marketing research report is suggested and what should be included in the report.
References
Marketing research. Module "Teoriya marketingovykh issledovaniy": napravleniya podgotovki "Marketing" / A. V. Kataev; Kharkov trade and economic institute of Kiev national trade and economic university. - Kh.: XTEI KNTEU, 2014. - 46 p .
MEJDUNARODNYI CODE ICC/ESOMAR po praktike provedeniya marketingovyx i socialnyx issledovaniy, izucheniya obshchestvennogo mneniya i analiza dannyx . https://esomar.org/uploads/attachments/ckqtgf5ux01l9kjtrrv6ovzlx-iccesomar-code-russian.pdf
