ISSUES OF CHOOSING TYPES AND METHODS OF MARKETING RESEARCH IN DIVERSIFYING ENTERPRISE ACTIVITIES

Authors

  • Valiyeva Aziza Independent researcher of Tashkent State University of Economics, Uzbekistan Author

Keywords:

market environment, diversification of enterprise activities, marketing research, types of marketing research, methods of marketing research.

Abstract

This article covers the issues of choosing the types and methods of marketing research in the diversification of the company's activities. Ways to choose and correctly apply the types and methods of marketing research in studying the market environment and diversifying the company's activities are shown.

References

Churchill G. Marketingovye issledovaniya / G. Churchill, T. Brown; per. English pod ed. G. L. Bagieva. - 5th izd. - SPb.: Peter, 2007. - 704 p.

Malhotra N.K. Marketingovye issledovaniya: prakticheskoe rukovodsto / N. Malhotra; per. English - 4th izd. - M.: Williams, 2007. - 1186 p.

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Published

2024-08-31

Issue

Vol. 3 (2024): INNOVATIVE TRENDS IN SCIENCE, PRACTICE AND EDUCATION

Section

Articles

How to Cite

ISSUES OF CHOOSING TYPES AND METHODS OF MARKETING RESEARCH IN DIVERSIFYING ENTERPRISE ACTIVITIES. (2024). INTERNATIONAL SCIENTIFIC E-CONFERENCE " INNOVATIVE TRENDS IN SCIENCE, PRACTICE AND EDUCATION" – Ankara, Turkey , 3, 24-30. https://researchparks.net/index.php/itspe/article/view/176